50 Shades of Foundation

Despite the veritable sea of choice we have when it comes to makeup I see women wearing poorly matched foundation on a daily basis.
When we have such a wide variety of brands and colours available to us, why is this still such a common sight? Makeup should be used to accentuate your natural beauty not make your flaws more obvious or create ones that were never there to begin with.
One of the most common problems—and one that most, if not all of us, have had at some point—is the pale face in photographs. Today’s post will be to help you overcome this with a few very simple and inexpensive tips.

Firstly, ensure your foundation is the correct colour. Choosing foundation in a store presents the first problem – the fluorescent light. It distorts the colour of the makeup slightly and when coupled with the incorrect powder can have significant effects on the finished product.
If you are at all unsure of the colour when in the store, especially when choosing a new foundation, ask for a sample and go outside, wipe off the makeup from your jaw line first and then apply the colour to your jaw and see how well it blends into your skin. Ideally, it should ‘disappear’ into your skin providing coverage but no change in colour.
Once you are happy with the colour of your foundation, don’t ruin the overall look with powder that is too light and which gives you the ‘mask’ effect in photographs. There are few things worse than looking at a photo of your new golden tan which is ruined by your all too obvious white mask makeup application.

The easiest way to overcome this is to step away from the translucent powder and choose a powder which has a pigment, a colour that is as close to your foundation as possible.

If however, you buy a powder that is too light or if the closest colour available is a shade lighter, this can also be remedied. Get to the nearest supermarket or to your favourite cosmetic counter and purchase a bronzer. This little gem of a product should exist in every single woman’s makeup bag, even if you have very light skin because it’s a very handy contouring aide.
Bronzer should be applied only on the parts of your face where the sun naturally catches you. This is especially true if you are fixing a  foundation that is too pale. The worst thing you can do is apply the bronzer all over your face because it may end up looking like self tan. You want to apply it to your forehead, especially above the arch of your eyebrows and into the hairline, a hint on the apples of your cheeks, your nose, jawline and chin. Start with a light hand. You can work up to a darker shade should you need to but if you start with a heavy hand it will be harder to fix.

Remember to blend, blend, blend! There is absolutely nothing worse than harsh lines. Lift your chin up and blend your foundation into your neck with a blending sponge or a stippling brush. Run your bronzer brush over this area lightly to help blend it. Pay attention also, to your hairline from your forehead right to where it meets your ears. Use whatever is left on your bronzer brush here too once you’ve sufficiently blended in any inconsistencies in your foundation application.

Lastly, be sure to change your foundation in winter and summer. This is of course if your tan changes colour or if you make use of tanning products like self tan and tanning beds.

Thank you for reading!

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